Creature Mark: Flamingo

Deliverable

PART 1: I wanted to design a geometric representation of a flamingo using perceptual elements of form making principles.

PART 2: I visually communicated the essence of an original phrase using the Fibonacci Proportions that connected to my creature.

OBJECTIVE: Communicate unique qualities of the creature in an typographical and aesthetically pleasing format. Explore form and shape in a compositional study to properly express the flamingo.

Research

  • Bright pink color

  • Long stilt-like legs

  • S-shaped neck

  • Highly social & Gregarious

  • Clique Formation

  • Aggression & Dominance

  • Exploratory & Outgoing

  • Bonding & Loyal

Sketches & Ideation

Ideation Conclusion

  • Leg positions emphasize the unique build of the flamingo

  • Side profile showcases the detail of the birds attributes

  • Long s-shaped neck symbolizes the quirky confidence the flamingo has

Process Work Part 1

Creature Mark Icon Experimentation

Final Creature Mark

Process Work Part 2

Form Analysis Interpretive Phrase

Final Interpretive Phrase Composition

The simple but strong elements of the design complement the form and presence of the flamingo.

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